Fashion design schools in los angeles12/31/2022 Over the years, the trend-spotter, now an editor-at-large of Southern Living, has worked with Marie Claire, Real Simple and, covering fashion, beauty and health. Then she beat out 300 applicants to become an editorial assistant for Time Inc.'s fashion title InStyle. So the Santa Rosa native who was elected internal vice president of the Undergraduate Students Association Council changed to communications, graduated summa cum laude and went on to graduate school in journalism at Columbia University. "The courses I liked best had essay exams instead of Scantron," she says. And where better to learn what's hot, what's not and what's next than Los Angeles, the image-making capital of the world?Īmy Goodman '95 planned on being a doctor like her father when she entered UCLA, but then she discovered she liked to write. Of course, being Bruins, they all bring a little something extra to the cutting room: a distinctive flair, an inquisitive and unconventional inventiveness. But all found their calling on campus and launched successful careers in the clothing business. Few came to Westwood looking to be in fashion. UCLA doesn't have a fashion program, but it does offer all the tools a passionate fashionista needs to develop as a professional. "Sociology is the study of groups, and I run companies - these are groups of people," Kellogg says. As president of VF Contemporary Brands, the tall blonde who loves to surf oversees some of fashion's hottest labels, including Splendid, Ella Moss and 7 for All Mankind.Īnd she's found plenty of opportunity to use her major on the job. Then she turned down two offers there for one in Los Angeles from VF, formerly known as Vanity Fair and today best known for the brand The North Face. So when the sought-after "brand-builder" got the chance to be CEO of Elie Tahari, she stayed in New York for two more years. Still, she kept thinking, "'When I'm done with all of this, I can go home.' But there was always more to learn." She stayed for 19.Īt Liz Claiborne, Kellogg became group president over such popular brands as Juicy Couture, Dana Buchman and Ellen Tracy. "They didn't care that I'd gone to UCLA and done well I still had to start out sharpening pencils."Īt Macy's, Kellogg rose to be a buyer before Liz Claiborne lured her to New York, where the plan was to stay for one year. "One of my jobs was to put my buyer's notes from her market trips on carbon order forms," Kellogg says. She liked Macy's executive training program and was hired as the assistant to the assistant buyer in status denim. She could take an expenses-paid trip to the Bay Area for more interviews on the weekend of the UCLA-Cal game at Berkeley.Ī Bruin fan since age 13, Kellogg jumped at the chance. But counselors at the Career Center encouraged her "to cast a wider net," so she took an on-campus interview with Macy's San Francisco and got an irresistible offer. When Susan Kellogg '82 was a senior sociology major, she wanted to work for Procter & Gamble.
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